Agency Profile, SEO & Discovery

Your agency profile is your public-facing page on Plan Harmony — it's how prospective clients discover you, evaluate your expertise, and decide to reach out. A complete profile with specialties, featured trips, and destination expertise helps you rank higher in directory search results and show up in Google when travelers search for agencies like yours.

This guide walks through each part of your profile and how to make the most of it.

Specialties

Specialties are tags that describe what your agency does best. They appear on your public profile and in your profile's structured data for search engines.

How to set them:

1. Go to Agency Settings.
2. In the Specialties card, start typing a specialty name.
3. Select from the suggested list or type your own custom specialty and press Enter.
4. You can add up to 10 specialties.
5. Click Save Profile to apply.

Tips:

• Choose specialties that match what prospects search for. "Luxury Honeymoons" is more discoverable than "Premium Romantic Getaways."
• Use the platform suggestions when they fit — they provide consistency, making it easier for prospects filtering by specialty.
• You can mix broad specialties (e.g., "Family Travel") with niche ones (e.g., "Disney & Theme Parks") to capture different types of searches.

Meta Description

The meta description controls the snippet that appears when your profile shows up in Google, Bing, or other search engine results. If you don't set one, your short description is used instead.

How to set it:

1. Go to Agency Settings.
2. In the SEO & Profile Details card, enter your meta description (up to 160 characters).
3. Click Save Profile.

Tips:

• Lead with what makes you different: "Award-winning agency specializing in Caribbean luxury cruises and all-inclusive resort vacations."
• Include your primary specialty and region if you have one.
• Keep it under 160 characters — search engines truncate anything longer.

Profile Sections

Profile sections add structured details to your public profile page, giving prospects quick-glance information about your services and qualifications.

Response Time

Tells prospects how quickly they can expect to hear from you. This appears on your profile alongside your services.

Example: "Usually responds within 2 hours"

Services

A list of the types of services you offer. These appear as tags on your profile.

Examples: Custom Itineraries, Group Travel, Corporate Retreats, Concierge Services

Languages

Languages your team speaks, helping international prospects find the right agency.

How to set all of the above:

1. Go to Agency Settings.
2. In the SEO & Profile Details card, fill in the relevant fields.
3. For list fields (Services, Languages), type an entry and press Enter to add it. Click the X on any tag to remove it.
4. Click Save Profile.

Featured Trips

Featured trips showcase your past work on your public profile. Each trip appears as a card showing the trip title, destination, number of activities, and group size. When a prospect clicks a featured trip card, the inquiry form opens with a pre-filled message referencing that trip, making it easy for them to start a conversation.

How to select featured trips:

1. Go to Agency Settings.
2. Scroll to the Featured Trips card (this only appears if you have at least one trip published to the marketplace).
3. Click on up to 6 trips to feature them on your profile.
4. Click Save Profile.

What prospects see:

• Trip title
• Destination
• Number of activities planned
• Group size (e.g., "Great for 4 guests")
• An "Inquire" link that opens the contact form with a message about that trip

Tips:

• Feature trips that represent the range of what you do — a luxury honeymoon, a family adventure, a group cruise.
• Trips with more activities planned look more impressive and signal thorough planning.
• Make sure your featured trips have descriptive titles and accurate destinations, since that's what prospects see.

Destination Expertise

Destination expertise badges are automatically earned based on the trips your agency has completed. You do not need to manage them manually.

How it works:

1. When a trip managed by your agency reaches its end date, the system records the trip's destination.
2. Once you have completed 2 or more trips to the same destination, it appears as a destination expertise badge on your profile.
3. Destinations are displayed with the number of trips completed (e.g., "Cancun, Mexico (5)").
4. Destinations are grouped into broad regions (North America, Caribbean, Europe, Asia, Africa, South America, Oceania, Middle East).

What this means for your profile:

• Prospects browsing can filter by destination or region and find your agency.
• Your profile shows your destination expertise sorted by trip count, so your strongest destinations appear first.
• As you complete more trips, your expertise badges update automatically — no action required.

Tips:

• Make sure your trips have accurate location data (city and country) so destinations are recorded correctly.
• The threshold is 2 trips, so even newer agencies can start earning badges quickly.

How Search Engines See Your Profile

Your public profile automatically includes structured data that helps search engines understand and display your agency information. This happens behind the scenes — no configuration needed.

What's included:

• Schema type: Your profile is marked as a TravelAgency in Schema.org structured data, which is the most relevant type for search engine rich results.
• Specialties appear as knowsAbout fields, helping search engines match your profile to relevant queries.
• Destination expertise appears as areaServed, signaling which regions you cover.
• Open Graph tags ensure your profile looks polished when shared on social media, with your agency name, description, and logo.
• Sitemap inclusion: Your profile and blog posts are included in the site sitemap with appropriate priority, helping search engines discover and index your pages.

The meta description and short description are used as the page description in search results and social media previews. If you set a meta description, it takes priority over the short description.

To further strengthen your SEO and branding, you can serve your profile on your own domain. See Custom Domain Setup for instructions.